The COVID-19 crisis is providing a preview of the shopping world to come on an accelerated timeline. The fat part of the adoption curve for grocery pickup and delivery suddenly shifted forward and retailers are getting a true picture of how multi-modal shoppers will behave. How…
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Content as a Store Shelf.
As content expands exponentially, it will fundamentally change the way people shop. As discussed previously, the average car shopper has over 900 digital touches on the journey to buy a car. Behaviors are changing rapidly as…
Price is NOT a Competitive Advantage
Sitting in my home in Raleigh, I search for ‘Groceries Near Me’ which is a term that has huge ad competition…
I hate to have things in my pockets. I have no cover on my phone, I carry my car key with only a Tile attached, my wallet is…
