Reduce Operating Costs

For rugby in Australia to survive, it needs to cut costs. Given the deterioration in the media landscape and the game’s…

Fixing the Calendar

The current Australian rugby calendar is a mess. Rather than having a clear and logical structure, it’s a patchwork of…

Media Strategy

A significant part of Australian rugby’s problem is how it’s portrayed. Despite the…

State of Play

Behind on the Scoreboard

Protecting & Growing Revenue

In the previous post, I discussed how Rugby Australia can shrink their…

Winning More Games

As important as it is to balance the books and streamline the governance and fix…

Skin In The Game

As dire as things are for Australian rugby right now, one of the few things it has…

Fixing The Game Itself

Is rugby boring and over-complicated or is it nuanced and strategic? Is it slow and attritional or is it physical and…

A World In Union

One of the advantages that rugby should have in having a smaller footprint than rugby…

All Aboard

As the past couple of months have spectacularly demonstrated, Australian rugby is an…