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State of Play

State of Play

Behind on the Scoreboard
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Jeremy Atkin
Reducing Operating Costs

Reducing Operating Costs

For rugby in Australia to survive, it needs to cut costs. Given the deterioration in the media landscape and the game’s waning popularity…
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Jeremy Atkin
Protecting & Growing Revenue

Protecting & Growing Revenue

In the previous post, I discussed how Rugby Australia can shrink their operating costs. This post will look at the other side of the coin…
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Jeremy Atkin
Fixing the Calendar

Fixing the Calendar

The current Australian rugby calendar is a mess. Rather than having a clear and logical structure, it is a patchwork of competitions…
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Jeremy Atkin
Winning More Games

Winning More Games

As important as it is to balance the books and streamline the governance and fix the calendar and re-engage with grassroots , the simplest…
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Jeremy Atkin
Fixing The Game Itself

Fixing The Game Itself

Is rugby boring and over-complicated or is it nuanced and strategic? Is it slow and attritional or is it physical and intense? Is it dour…
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Jeremy Atkin
Media Strategy

Media Strategy

A significant part of Australian rugby’s problem is how it’s portrayed. Despite the media landscape having been turned on its head in the…
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Jeremy Atkin
All Aboard

All Aboard

As the past couple of months have spectacularly demonstrated, Australian rugby is an organisational clusterfuck. The fish rots from the…
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Jeremy Atkin
A World In Union

A World In Union

One of the advantages that rugby should have in having a smaller footprint than rugby league and AFL is that it’s easier to organise…
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Jeremy Atkin
Skin In The Game

Skin In The Game

As dire as things are for Australian rugby right now, one of the few things it has going for it is that the remaining support it does have…
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Jeremy Atkin
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