As the world continues to self-quarantine, practicing social distancing to flatten the curve of the global…
With the psychographic identity of GEN HIP HOP defined as diverse, politically-active, success-driven…
In the intro of our GEN HIP HOP study, we define GHH through various psycho- and demo- graphics. Making up half of the U.S…
Your very first glimpse into our GEN HIP HOP report, “Power In Numbers,” is here!
A week ago, we officially published GEN HIP HOP, the world’s first-ever research study on the Hip Hop audience, premiering…
New Year Blessings! We’re starting 2020 off strong, reporting that, in thinking about the future of the planet, a 78%…
Over the course of over four decades, Hip Hop music has expanded its sound to encompass the times it’s lived…