When Branding Magic Becomes Tragic

Should “movement” brands slow down?

Applying to join The Wing in 2016 was peak aspirational pop-feminism: a women’s only co-working space that had showers and blowdryers in case your day of #girlbossing started with a sweaty Barre class…

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rhetorica
Rhetorica provides creative strategy as a service and publishes weekly on business, culture, and creativity.
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