Our goal at rierino (rye-ree-noe) is to help grow ecommerce unicorns — eliminating all obstacles we witnessed over the years as strategy and technology advisors. In this publication, we want to discuss these common issues and how we intend to solve them alongside our origin story and sources of inspiration. As we expand our content, we are looking forward to collaborating with talented writers who want to build on our ideas. If you are passionate about ecommerce technology and like what you see here, feel free to say hello@rierino.com.