Rivr is a new Audience Yield Manager, powered by Simplaex's AI-backbone, that enables SSPs and publishers to progress to an audience-based performance model, delivering exponential value to both advertisers and publishers.
Note from the editor
Rivr is a new Audience Yield Manager, powered by Simplaex's AI-backbone, that enables SSPs and publishers to progress to an audience-based performance model, delivering exponential value to both advertisers and publishers.