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Thought Leadership
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Programmatic 101
rivr.ai
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Thought Leadership
rivr_ai
Rivr is a new Audience Yield Manager, powered by Simplaex's AI-backbone, that enables SSPs and publishers to progress to an audience-based performance model, delivering exponential value to both advertisers and publishers.
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Thought Leadership
Nadjib Bennaï
in
rivr_ai
Apr 11, 2019
As Programmatic Moves from Adolescence to Adulthood, What’s the Role for Private Marketplaces?
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1
Nadjib Bennaï
in
rivr_ai
Jan 31, 2019
A Fresh Take on Header Bidding Will Mark the Way Forward in 2019
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1
Nadjib Bennaï
in
rivr_ai
Jan 9, 2019
Rivr Closes the Programmatic Gap between Supply and Demand
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Erin Barber
in
rivr_ai
Sep 3, 2018
Meet The Berlin Startup Trying To Fix All Of Programmatic’s Problems
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1
Erin Barber
in
rivr_ai
Jun 15, 2018
Many Battlefronts In War Against Duopoly
It’s easy to bemoan the presence of two giants, Google and Facebook — aka the duopoly —…
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Nadjib Bennaï
in
rivr_ai
Jun 13, 2018
A Rivr Runs Through the Exchange: Simplaex’s AI-Powered Identification Layer
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21
Nadjib Bennaï
in
rivr_ai
Jun 6, 2018
An Ounce of Audience Optimization is Worth a Pound of Inventory
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Nadjib Bennaï
in
rivr_ai
Jun 4, 2018
Simplaex Unveils AI-Powered Rivr To Help Advertisers Reach Audience
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Nadjib Bennaï
in
rivr_ai
Jun 4, 2018
Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers
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44
Nadjib Bennaï
in
rivr_ai
May 29, 2018
How SSPs and Publishers Can Break the Walled Gardens
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21