Advertising

Quality Food with A Side of Sass

Everyone has their preferred brands, which are usually influenced by the quality of service that is…

Charlie: The Viral Ghost that Got a Movie Deal

It’s no secret that I’m a fan of all things horror. Ghost stories, scary…

Dove: More than just a Change in the Beauty Industry

Finding Self in Selfie: Social Media Exposed

280 characters.

That’s all I had to tell the world who I was, what I was feeling, why I mattered. There I sat there, crouched over my screen, patiently waiting for my Twitter profile to activate. I couldn’t stop myself from…

How “Built To Serve” Garnered Ram All the Right Talk for All the Wrong Reasons

Ram Trucks’ + MLK’s Speech: Smart Combo? #PAID

The Super Bowl have always been one of those events with an impact similar to that of the Olympics that had all the football fans tuned in and glued to TVs. It was a night to be remembered not only for the football fans but also for those who saw…

Built to #Swerve: Is Ram’s Super Bowl Controversy Working in Their Favour?

Talk is cheap. Or is it?

The W5H’s of Branding: Dove Real Beauty

In past pre-social media years, the ability to establish a brand was controlled by an…

How we have already reached our online dystopian society

I’ve been going off on Black Mirror lately. The fact that its on Netflix does not help my productivity at all throughout the day. I’ve finished most of them, but one of my favourites is the episode Fifteen Million Merits — mostly…

Why you may be triggered by social media

(How have social media metrics affected your sense of self? How have they influenced your understanding of value?)