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Measurement and metrics
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MAU is a bad metric, and Twitter’s recent stock fluctuations prove it
Twitter grew its number of monthly active users (MAUs) 18% this quarter, meeting predictions and breaking the 300 million mark. The company…
Pete Davies
Apr 30, 2015
The Session Obsession
The Session Obsession
We should stop caring about outdated session and visit-based metrics
Pete Davies
Apr 15, 2015
Should I care about the unsubscribe rate for my new email?
Probably not.
Pete Davies
Apr 5, 2015
Latest
Cheer Metrics
Cheer Metrics
Useful metrics probably shouldn’t be complicated
Evan Solomon
Mar 20, 2015
Audience of One
Audience of One
The most profound thing I’ve heard about audience measurement.
Pete Davies
Mar 20, 2015
Don’t be mean; be median
Don’t be mean; be median
Medians are hard, but worth the effort
Pete Davies
Mar 6, 2015
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