Creative

Smart Phones Could Help Diagnose 1 in 4 Conditions by 2021

Parasitic eye worms are a big problem in many parts of Africa. But a team at the University of California, Berkeley, just developed a screening method for this condition that takes just three minutes using a smartphone. The…

Creativity is so misunderstood (but it doesn’t have to be)

When it comes to creativity there are so many sad misconceptions we have. For example, you may be a lot more creative than you actually give yourself credit for. In fact, the folks who study creativity say a lot of what we think…

DigiTalk: User Psychology

Check out the latest installment of DigiTalk, brought to you by our Emerging Digital Group (affectionately called “Edge”). This month, we explored the subject of User Psychology, including user stereotypes, expectations, and perceptions — and how they impact user interactions with…

Be bored. Do nothing. And let those creative juices marinate.

The next time you feel bored you may want to think twice before reaching for that smart phone or tablet to quell the awkward silence in your head. Sure, we all depend upon these miraculous devices for instantaneous…

Introducing The Healthy Perspectives Podcast

CDMi has a lot to say about digital media, healthcare, and innovation. So it’s about time we bought a microphone and shared those insights with the world. Through our exciting new podcast series, The Healthy Perspectives Podcast, Greg Wong and I will…

Adaptive design is helping people with mental illness quit smoking

Making Unskippable Ads

Our friends at Google, BBDO, and OMD Worldwide collaborated on an experiment to find out the best way to approach video ads on mobile. What they discovered may surprise you.

Spoiler alert: Mobile offers marketers and creatives a fresh start, inviting us to throw…

Wearables are quickly becoming treatables

Wearables can give us a lot of useful information about our health. But now we’re seeing an increase in devices that don’t simply track — they also treat. Quell, which bills itself as “wearable pain relief”, is a perfect example. While the science behind it…

How Star Trek technology will revolutionize access to quality healthcare

XPRIZE is currently holding a $10 million competition to create a modern day version of Star Trek’s tricorder, a handheld device that allows users to monitor their own health in real-time and diagnose…