Mobile

Adaptive design is helping people with mental illness quit smoking

Are you loving Facebook’s new “like?”

If you’re anything like me, you probably go on Facebook at least once a day. And yesterday, when I went to like a post, I was surprised by all my options!

While it’s great that Facebook is giving us new ways to express ourselves and give…

Facebook jumping into the [live]stream

Livestreaming has been a trendy topic and an increasingly prominent component of social, mobile and web channels over the last year. Now Facebook is making a big jump into the real-time video space, as the social network announced yesterday that anyone with an…

AngelSense app updates can help us track our loved ones with special needs

Apps and wearable devices have become great tools in helping us track ourselves and our things, from monitoring our vitals and counting our steps to tracking our monthly spending. Now there’s an app…

Cross-device ads set to take off in 2016

Today’s average person can have multiple devices on them at one time. They can be on their desktop at one point, walk away and consume content on their phone, and end up on their tablet while they watch tv. That’s why now, more than ever, we as advertisers…

Making Unskippable Ads

Our friends at Google, BBDO, and OMD Worldwide collaborated on an experiment to find out the best way to approach video ads on mobile. What they discovered may surprise you.

Spoiler alert: Mobile offers marketers and creatives a fresh start, inviting us to throw…

Wearables are quickly becoming treatables

Wearables can give us a lot of useful information about our health. But now we’re seeing an increase in devices that don’t simply track — they also treat. Quell, which bills itself as “wearable pain relief”, is a perfect example. While the science behind it…