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Aaron Huertas in Science Communication Media

Jun 9, 2016

There is No General Public: Starting with Audience for Stronger Science Communication Plans

When people say they want to reach the “general public,” I have to admit that I tend to grimace just a bit. General publics are a squishy concept and massively general…

Aaron Huertas in Science Communication Media

Mar 14, 2016

Warming Up to Address Scientists’ Cold-But-Competent Stereotype

Social psychologists Susan Fiske and Cydnee Dupree have identified a big problem scientists have when it comes to how the public perceives their profession. But I think it’s a problem that scientists can easily address…

Aaron Huertas in Science Communication Media

Apr 4, 2016

Constructively dealing with trolls in science communication

Update (4/6/16): This has quickly turned into the most popular post on the site; it’s been so nice to hear from folks who have found it useful! If you have a minute after you’ve finished reading, please check out my other…

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Aaron Huertas in Science Communication Media

Jun 30, 2016

Developing Effective Messages in Science Communication

There are a lot of tips, methods, schools of thought and best practices for developing effective messages in science communication. I like them all. Which is to say I don’t stick to just one method when it’s time to figure out how to…

Aaron Huertas in Science Communication Media

Sep 13, 2016

Why XKCD’s Earth Temperature Timeline is Such a Good Online Graphic

Aaron Huertas in Science Communication Media

Apr 21, 2016

Best Practices for Building Trust Between Scientists and Communications Staff

What you’re getting into: 1,200 words or about a six minute read. A video version of this lecture is available on Youtube.

Aaron Huertas in Science Communication Media

Mar 26, 2016

Neil Tyson: Let a Biologist Borrow Your Twitter Keys for a Day

Neil deGrasse Tyson is pretty darn cool. He’s an incredible science communicator and one of just a few scientists who have achieved celebrity status. He proactively educates people through lectures, documentaries and…

Aaron Huertas in Science Communication Media

Jan 28, 2016

Good: Northeast Skeptics Drop Dawkins Amid Yet Another Social Media Flare Up

The Northeast Conference on Science and Skepticism has dropped Richard Dawkins as its keynote speaker this year. That’s a good thing.

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Aaron Huertas in Science Communication Media

Feb 21, 2016

Science is a front in a lot of “wars,” even if there is no “war on science” itself

Scientific American recapped a recent conversation at a major scientific meeting about whether or not there is really a “war on science.”

Aaron Huertas in Science Communication Media

Feb 29, 2016

When it comes to news writing, do scientists “say” or “conclude”?

Adam Siegel, a security analyst, management consultant, and blogger, made an interesting point on Twitter in response to a Washington Post headline about a sea-level rise study.

These were the top 10 stories published by Science Communication Media; you can also dive into yearly archives: 2015, 2016.

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#SciComm for the Win! — Working with Scientists to Communicate More Effectively

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