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secondfirst

Secondfirst is on a mission to challenge and change the way we think about and consume fashion. We have the ambitious ambition to make second-hand, preloved, preowned, vintage fashion, the first choice for all clothing consumers.

  • About
  • Consumerism
  • The inequalities of climate change

    The inequalities of climate change

    The ongoing climate crisis affects all lives on this planet, but everyone isn’t equally affected. In 2020, for the first time since 1988…
    Go to the profile of Mathilda Ingemarsson
    Mathilda Ingemarsson
    Dec 3, 2020
    Are you wearing or consuming clothes?

    Are you wearing or consuming clothes?

    How do we really view and use our garments today?
    Go to the profile of Mathilda Ingemarsson
    Mathilda Ingemarsson
    Nov 9, 2020
    10 sustainable fashion brands you might not know about

    10 sustainable fashion brands you might not know about

    ..that really are sustainable…
    Go to the profile of Mathilda Ingemarsson
    Mathilda Ingemarsson
    Aug 29, 2020
    Five clothing realizations from lockdown

    Five clothing realizations from lockdown

    - How lockdown changed my relationship with clothes and stopped me from constantly wanting to renew myself.
    Go to the profile of Mathilda Ingemarsson
    Mathilda Ingemarsson
    Jul 16, 2020
    10 Ethical fashion certifications you want to know about

    10 Ethical fashion certifications you want to know about

    Fair social and environmental wokring conditions are not only for bananas…
    Go to the profile of Mathilda Ingemarsson
    Mathilda Ingemarsson
    Jul 10, 2020
    A guide on how to become a professional thrifter

    A guide on how to become a professional thrifter

    Follow these 6 steps to master the art of thrifting
    Go to the profile of Mathilda Ingemarsson
    Mathilda Ingemarsson
    Jul 6, 2020
    Four ways to circular fashion explained — for smarter apparel investments

    Four ways to circular fashion explained — for smarter apparel investments

    Make smarter and more sustainable apparel investments by understanding how your clothes’ lifetime can be extended…
    Go to the profile of Mathilda Ingemarsson
    Mathilda Ingemarsson
    Jul 5, 2020
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