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secondfirst
Secondfirst is on a mission to challenge and change the way we think about and consume fashion. We have the ambitious ambition to make second-hand, preloved, preowned, vintage fashion, the first choice for all clothing consumers.
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The inequalities of climate change
The inequalities of climate change
The ongoing climate crisis affects all lives on this planet, but everyone isn’t equally affected. In 2020, for the first time since 1988…
Mathilda Ingemarsson
Dec 3, 2020
Are you wearing or consuming clothes?
Are you wearing or consuming clothes?
How do we really view and use our garments today?
Mathilda Ingemarsson
Nov 9, 2020
10 sustainable fashion brands you might not know about
10 sustainable fashion brands you might not know about
..that really are sustainable…
Mathilda Ingemarsson
Aug 29, 2020
Five clothing realizations from lockdown
Five clothing realizations from lockdown
- How lockdown changed my relationship with clothes and stopped me from constantly wanting to renew myself.
Mathilda Ingemarsson
Jul 16, 2020
10 Ethical fashion certifications you want to know about
10 Ethical fashion certifications you want to know about
Fair social and environmental wokring conditions are not only for bananas…
Mathilda Ingemarsson
Jul 10, 2020
A guide on how to become a professional thrifter
A guide on how to become a professional thrifter
Follow these 6 steps to master the art of thrifting
Mathilda Ingemarsson
Jul 6, 2020
Four ways to circular fashion explained — for smarter apparel investments
Four ways to circular fashion explained — for smarter apparel investments
Make smarter and more sustainable apparel investments by understanding how your clothes’ lifetime can be extended…
Mathilda Ingemarsson
Jul 5, 2020
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