I recently was talking to a friend who works in venture capital, and he told me something interesting:
After an hour long meeting — If I can’t pitch the startup in 6 words or less…
after running Monkey Inferno for 2 years I realized we never wrote our “company values” down officially. One night I tried to write down the phrases & rules that I heard come up frequently around the office. This became the “unofficial” company value system: