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Joe Shellard in Show Business

May 17, 2015

Crowdfunding Theatre

Fundraising, Kickstarter, and Data-Crunching

Joe Shellard in Show Business

Sep 15, 2015

10 Tips To Make Your Fringe Show a Hit

Ever wondered how to sell out your fringe show?
How to build an army of supporters who will promote your play for free?
How to guarantee to break even before opening night?

Joe Shellard in Show Business

Jun 21, 2013

Advertising Ticket Prices

There’s been a lot of concern over the advertising of ticket prices and booking fees since recent adjudications…

Joe Shellard in Show Business

Jan 1, 2016

Predictions for 2016

With the New Year comes the opportunity to make some predictions about how the theatre landscape will change.

Joe Shellard in Show Business

Jan 11, 2014

Broadway investors are white men in their 50s

Broadway investors are overwhelmingly white (94%), Christian (43%) men (65%) in…

Joe Shellard in Show Business

Jan 2, 2013

The Uniqueness of Theatre

Our customers now have a huge range of options to entertain them besides theatre. Cinema, Netflix, Online games…

Joe Shellard in Show Business

Jan 1, 2013

Prediction for 2013: Dynamic Pricing

What are your predictions for 2013?
Will we see yet-more jukebox musicals? Will Les Miserables…

Joe Shellard in Show Business

Jan 20, 2015

Our most loyal fans

Our most loyal fans often stand to queue for return tickets in the cold for up to three hours, only to be told at 7.30pm…

Joe Shellard in Show Business

Jun 26, 2013

Who is your show for?

People don’t watch Lion King because they’re interested in animal kings — the show is about the puppets.

Joe Shellard in Show Business

Dec 31, 2015

7% of Theatre Audiences Have a Disability

In November I carried out some research about Disability in Theatre for Purple Seven, which has been published in The Guardian. Click here to read the full piece in The Guardian or scroll down to see the infographic.

These were the top 10 stories published by Show Business; you can also dive into yearly archives: 2013, 2014, 2015, and 2016.

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Show Business

Joe Shellard discusses Theatre Production, Marketing and Ticketing

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