Sidgl

Everything I Know About Typography.

OK. It is not everything I know — rather this is a distillation of what I know, based on almost 40 years of rumination and working with type and design. This is more of a philosophical article rather than a practical or demonstrative one. After all, the language of…

Separating Separation Between the Consumer and the Maker

I’m old. At least, I have been told a couple times now “you’re old” — in reference to certain events in my life — ok, honestly — when dating.

Buckles, The Martian, and Hard Choices

Recently, on a cross-atlantic flight, I watched the movie The Martian. The story,-an…

Young Cuisine

This is a story of sustainability. Not the word “sustainability” which has been neutered into meaningless marketing jargon— rather, it…

The Economy of Craftsmanship.

I am so not an economist —but going off a standard definition of “economy: — “careful management of available resources.” I can offer some perspective of how that relates to artisanal production.

Towards a More Sustainable Company.

The following quote is from “The Responsible Company” by Yvon Chouinard, founder of Patagonia. I am quoting it verbatim because it describes exactly why sidgl was started. It sums up the problem we saw and the inspiration that continues to drive us to make better…

Everyone has a plan…

“Everyone has a plan until they get punched in the mouth” — Mike Tyson

Lovely expression. I would further the idea by suggesting that great design happens at the limits of the material. Once one has mastered a craft and its accompanying materials, it is what happens at the edges of that material that become innovative. And it is at that intersection of innovation and material that a craft keeps from becoming…