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Signal or Noise
Signal or Noise is a monthly publication by marketing & technology entrepreneur Bradley Elliott which focuses on insights, technology and creativity and how they relate to business, marketing, money and the future.
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Top Books for 2020
Top Books for 2020
Ask US investor and businessman, Charlie Munger, what his partner, Warren Buffett, does every day, and Munger will probably reply…
Bradley Elliott
Mar 13, 2020
10 things company leaders need to do to stay relevant
10 things company leaders need to do to stay relevant
Do CEOs Need To Don A SuperHero Cape To Succeed?
Bradley Elliott
Jan 13, 2020
In The Battle Of Alibaba Vs Amazon, Who Will Reign Supreme?
In The Battle Of Alibaba Vs Amazon, Who Will Reign Supreme?
Amazon and Alibaba are the two biggest — and as MotleyFool puts it — “most powerful businesses on the planet.” If you’ve been studying…
Bradley Elliott
Dec 6, 2019
Profit, And The Problem With Venture Capitalism
Profit, And The Problem With Venture Capitalism
There’s no better way to explain what’s wrong with Venture Capitalism than with the example of WeWork — the company that was roundly…
Bradley Elliott
Nov 21, 2019
LEGO- A story of growing innovation
LEGO- A story of growing innovation
Constant innovation. If you take only one lesson from reading this, let it be this: customer-led reinvention is how LEGO has been able to…
Bradley Elliott
Sep 5, 2019
Three Forces Set To Change Marketing
Three Forces Set To Change Marketing
Three things, I believe, will change the world of advertising forever. Yes, this is a piece about predictions. If you think this is just a…
Bradley Elliott
May 14, 2019
What’s the deal with customer-centricity?
What’s the deal with customer-centricity?
Everyone is talking about customer-centricity but how many truly customer-centric experiences have you had lately?
Bradley Elliott
Feb 25, 2019
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