All Stories published by Signal v. Noise on September 22, 2015
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How we lost (and found) millions by not A/B testing

By Noah Lorang, Mr. Data at Basecamp.

We’ve always felt strongly that we should share our lessons in business and technology with the world, and that includes both our successes and our failures. We’ve written about…


Disruption is better when it’s other people’s jobs

Many writers and publishers are freaking out after Apple opened Safari to ad blockers in iOS9. Ad blockers have been around for a long time, but the fear is that this is the move that will take the concept mainstream.