For anyone who has studied a foreign language, you’ll know there are countless ways in which you can make a minor…
Facing the meteoric growth of online sales, the challenge for today’s fashion companies is not just to offer on trend and desirable products, but to efficiently, and consistently, engage customers with the brand. Sites that excel in understanding what their customers want…
Fashion is a language onto its own with vast terminology for fabric (silk chiffon…
I had the pleasure of being introduced to Robin Allenson, Founder & CEO of Similar.ai, through a mutual friend. The connection was fashion with Robin on the tech side and me on the industry side (sales and new business development). The problems that Similar.ai…
You’ve built a great search engine. You’ve taken an existing open source project, or perhaps a Search-as-a-Service provider, and thought hard about how what search terms, synonyms, ranking and boosting make sense for your ecommerce store. You’ve had a good look at…
