A Closer Look to Dynamic Audience Segmentation

The diversity of the digital world is amazing. When it comes to smartphones…

Take Your App Retargeting up a Level with Predictive Bidding

How Gaming Developers Can Tackle the Challenges of User Retention & Reactivation

Essential Retargeting Tips for Travel Apps

Thanks to the continued advances in mobile technology, we are provided with all the…

Learn How Personalized Ads Are a Must Have for Your App Retargeting Campaigns!

Let’s Make an Ad Together

An interview with Melanie Steinke, graphic designer at Simplaex

Native Advertising Is on the Rise. Are You Ready?

Why Advertisers Are Going Native

Native ads are those whose style and format mirrors the surrounding content. The ad format has been designed to look at home, or “native”, on the publisher’s…

The Secrets to User Retention: a Guide for Mobile Developers

What’s the Difference between Machine Learning and Artificial Intelligence?

Why You Should Use Retargeting for Your Freemium App