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At Simplaex, we build smarter tools for the programmatic advertising ecosystem. Across our suite of platforms and services, we combine human creativity with artificial intelligence to deliver smart insights and powerful activations.
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A Closer Look to Dynamic Audience Segmentation
A Closer Look to Dynamic Audience Segmentation
The diversity of the digital world is amazing. When it comes to smartphones, people now see them as a must-have rather than a nice-to-have…
Erin Barber
Aug 8, 2018
How Gaming Developers Can Tackle the Challenges of User Retention & Reactivation
How Gaming Developers Can Tackle the Challenges of User Retention & Reactivation
In this piece, Elle Chen, head of strategic partnerships, Simplaex, tells TheGamingEconomy that for gaming app developers, the ultimate…
Erin Barber
Jun 27, 2018
Essential Retargeting Tips for Travel Apps
Essential Retargeting Tips for Travel Apps
Thanks to the continued advances in mobile technology, we are provided with all the tools we need to perform daily tasks directly on our…
Erin Barber
Jun 27, 2018
Why Do You Need App Retargeting?
Why Do You Need App Retargeting?
How many times have you downloaded an app, looked at it once, and then never used it again? We all do it. We all lose interest in our apps…
Erin Barber
May 28, 2018
Learn How Personalized Ads Are a Must Have for Your App Retargeting Campaigns!
Learn How Personalized Ads Are a Must Have for Your App Retargeting Campaigns!
Let there be no doubt: in 2018 and beyond, personalized advertising will be a key driver of revenue growth. If you’re a savvy digital…
Erin Barber
May 28, 2018
The Secrets to User Retention: a Guide for Mobile Developers
The Secrets to User Retention: a Guide for Mobile Developers
When it comes time to measure the success of your app, no metric is more important than user retention. It’s the most reliable indicator of…
Erin Barber
May 28, 2018
Let’s Talk About App Retargeting Strategy
Let’s Talk About App Retargeting Strategy
A common struggle among app developers is the challenge of retaining user engagement over time. For this article, we sat down with Leopold…
Erin Barber
May 28, 2018
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