Retention has been called the “king” of all mobile app marketing metrics.
We all know that mobile ad fraud is a problem, but the extent of it has been difficult to understand. But…
Imagine a world in which you had perfect visibility into your media sources.
By Christen Luciano, Senior Product Marketing Manager
Our mission has always been to build a single marketing analytics platform that brings…
We attended AppBoy’s Long-Term Relationship Conference and felt like we learned a lot from…
