Homepage
Open in app
Sign in
Get started
Singular HQ
The Official Singular Blog
All Posts
Website
Follow
The Harsh Reality of Declining User Retention
The Harsh Reality of Declining User Retention
Retention has been called the “king” of all mobile app marketing metrics.
Singular
Aug 10, 2017
Mobile Ad Fraud By The Numbers
Mobile Ad Fraud By The Numbers
We all know that mobile ad fraud is a problem, but the extent of it has been difficult to understand. But according to a recent findings by…
Singular
Aug 6, 2017
Introducing Publisher ROI Analytics
Introducing Publisher ROI Analytics
Imagine a world in which you had perfect visibility into your media sources.
Nate Hindman
Aug 1, 2017
App Analytics in Depth: How Data Matching Creates Unprecedented Value for Marketers
App Analytics in Depth: How Data Matching Creates Unprecedented Value for Marketers
By Christen Luciano, Senior Product Marketing Manager
Singular
Jul 19, 2017
It’s Official — Apsalar Joins Singular!
It’s Official — Apsalar Joins Singular!
Our mission has always been to build a single marketing analytics platform that brings together all your different data feeds and allows…
Singular
Jun 26, 2017
Yelp Partners With Singular to Advance Its Next-Generation Marketing Stack
Yelp Partners With Singular to Advance Its Next-Generation Marketing Stack
Singular is happy to announce a new partnership with Yelp and Yelp Eat24! With their strong presence on both mobile and desktop, this…
Singular
May 8, 2017
Top Takeaways From AppBoy’s LTR Summit
Top Takeaways From AppBoy’s LTR Summit
We attended AppBoy’s Long-Term Relationship Conference and felt like we learned a lot from innovative companies (who happen to be Singular…
Singular
May 3, 2017
New Report: Creative Optimization in a Post-CTR World
New Report: Creative Optimization in a Post-CTR World
We understand that trends in mobile marketing are ever-changing and it can be tough for marketers to keep up. Our goal is to always be on…
Singular
Apr 26, 2017
Introducing Singular’s New & Improved Creative Reporting
Introducing Singular’s New & Improved Creative Reporting
Here at Singular, we are constantly trying to improve the lives of mobile marketers by introducing innovative and efficient tools for data…
Singular
Apr 24, 2017
Accuracy, Granularity & QA: Singular Fuels Zynga’s Marketing Stack
Accuracy, Granularity & QA: Singular Fuels Zynga’s Marketing Stack
Gaming veteran Zynga has a team of highly accomplished and able engineers building some of the most addictive and fun games on market…
Singular
Apr 20, 2017
San Francisco Business Times Chooses Singular as a Best Place to Work in 2017!
San Francisco Business Times Chooses Singular as a Best Place to Work in 2017!
We are excited to announce that we have been chosen by the San Francisco Business Times as a Best Place to Work in 2017! We know that the…
Singular
Apr 19, 2017
Singular’s Q1 2017 in Review
Singular’s Q1 2017 in Review
Our New Year’s Resolution this year was to do more to celebrate the awesome work our clients do every day. We love to share the success…
Singular
Mar 30, 2017
The Critical Questions Every Successful User Acquisition Manager Should Consider
The Critical Questions Every Successful User Acquisition Manager Should Consider
As a UA Manager, it’s important to be a savvy spender and a critical thinker. The problem is narrowing down your focus to get the most…
Singular
Mar 16, 2017
Singular’s Granular Reporting Gives Match Group a Competitive Edge to Target More Accurately
Singular’s Granular Reporting Gives Match Group a Competitive Edge to Target More Accurately
It’s an understatement to call Match Group a leading expert in online dating. With an app portfolio of 45 and a global presence in 160…
Singular
Mar 6, 2017
How Product Madness Can Test & Optimize New Channels Faster with Singular
How Product Madness Can Test & Optimize New Channels Faster with Singular
With a top 5 grossing casino game ranking in over 60 countries, it’s no wonder that Product Madness has a robust mobile marketing strategy…
Singular
Feb 24, 2017
MWC: Where’s the Party At?
MWC: Where’s the Party At?
Thousands of people from the mobile industry are coming from around the globe to Barcelona for MWC. Make sure you don’t get FOMO — plan…
Singular
Feb 22, 2017
Singular Empowers Backflip Studios To Automate Data Engineering and Build Its “Monstrous” BI
Singular Empowers Backflip Studios To Automate Data Engineering and Build Its “Monstrous” BI
Backflip Studios is well-known and wildly popular gaming company, so it should come as no surprise that they have built and maintain one of…
Singular
Feb 16, 2017
As a mobile marketer, how much time do you spend monitoring metrics like CPI, CPC, and CVR?
As a mobile marketer, how much time do you spend monitoring metrics like CPI, CPC, and CVR?
Singular
Feb 14, 2017
Introducing The Singular ROI Index, the World’s First Ranking of Mobile Ad Networks By Return on…
Introducing The Singular ROI Index, the World’s First Ranking of Mobile Ad Networks By Return on…
With thousands of ad networks to choose from, it can be difficult for mobile marketers to hone in on the best ones for their business…
Singular
Feb 7, 2017
Postmates Partners with Singular to Scale its Growth Marketing with Deeper Insights Across Mobile…
Postmates Partners with Singular to Scale its Growth Marketing with Deeper Insights Across Mobile…
Going into 2017, Postmates’ Growth team has some aggressive goals in mind: hit their growth targets while simultaneously cutting costs per…
Singular
Feb 1, 2017
Announcing The Singular Referral Program!
Are you a fan of Singular? Shout about it! We’re introducing a referral program to reward our loyal customers for raving about us to their…
Singular
Jan 19, 2017
Use Creative Clustering to Optimize Your Ad Creatives
Use Creative Clustering to Optimize Your Ad Creatives
Creatives are the images, text or videos displayed to the user when an ad is served. Marketers constantly test different visual…
Singular
Jan 2, 2017
How to Use Singular API Filters
How to Use Singular API Filters
We’ve got a useful new feature in our dashboard and want to make sure you get the most out of it. Learn how to segment your performance…
Singular
Dec 29, 2016
New from Singular: Localized Currencies, Multi-Language Support & API Filters
New from Singular: Localized Currencies, Multi-Language Support & API Filters
Localized Currencies
Singular
Dec 21, 2016
Introducing Bookmarks for Faster Reports & Real-Time Collaboration
Introducing Bookmarks for Faster Reports & Real-Time Collaboration
When you create a Bookmark, the selected metrics, filters, dimensions and time period persist in Singular, and are continuously re-run to…
Singular
Dec 8, 2016
About SingularHQ
Latest Stories
Archive
About Medium
Terms
Privacy
Teams