Breakthrough or Intrusive? An Analysis of the Donald Glover AirDrop

Blockchain — It’s Not Bitcoin?

TL;DR — Blockchain is one of the biggest buzzwords out there, yet it is deeper than a new currency or…

How Blockchain Can Benefit Advertisers

TL;DR — There is massive speculation about how every industry from health care to housing will be affected by blockchain advancements. In the marketing and advertising space, the biggest swell of interest is in transparency and tracking.

Brands…Can You Hear Me Now?

TL;DR — Although we have not yet hit the level of JARVIS or KITT, rapid adoption of voice assistants have…

WCAG 2.1 — New Accessibility Standard is Now Official!

tl;dr

A new version of the most important standards on web accessibility in the world has been published! On June 5, Web Content Accessibility Guidelines (WCAG) version 2.1 officially became a W3C…

How to Turn Brand Awareness into Consumer Action

Instagram Checkout: A gift for challenger brands

How Blockchain Can Benefit Creators and Viewers

TL;DR — One of the major ways blockchain can become successful is from community support, after all, there is no point to having a decentralized network if no one wants to go on it. For this reason, blockchain startup companies are looking at how…

Ethereum, Smart Contracts, & DApps — The Next Steps

TL;DR — While Bitcoin is the most well-known crypto-currency, but it is limited in its functionality. Some of the real power behind innovations in blockchain technology comes from smart contracts that can be used to negotiate deals, the…

Turning a Social Campaign into a Conversation

Aka: How Our PetSmart Puppy Day Reached More than 2,000,000 People