Popular athletes on social media are changing sponsorship business

Athletes such as Ryan Sheckler have large followings on social media and are bypassing traditional sponsorship avenues for social media sponsorships. Athletes are starting to be able to earn more money through…

SKULL Sessions
SKULL Sessions
A forum on timely sports-related issues, produced by student journalists from the Contemporary Issues in Sports Journalism class at Texas Christian University. Photo by Flickr user ErinBrown15
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