Persuasion Games: An analysis of marketing and propaganda

Does a brand name have to have meaning?

Exploring how brands name; is there more to it than what meets the ear?

My experiences with the blue tin can

You immediately thought about the Nivea moisturizer. If you…

We need to talk about branding in web design

No, like seriously. The world (wide web) needs more beauty.

Storytelling: How brands position through narratives

So… we overheard a conversation between two entrepreneurs

How to reject investors like a pro (What!? and Why?)

It is important to get the ‘right’ investor…

The difference between buying a brand and buying into a brand.

What does simplifying language actually mean?

The complicated way we ruined simplicity.

The importance of culture building in branding

Investing in culture is a brand strategy FTW.