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The ubiquitousness of ‘brand’.

The ubiquitousness of ‘brand’.

Have we hackneyed the word? Just like the word hackneyed, does anyone know what they are talking about when they talk about ‘brand’ or…
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Slangbusters Branding Studio
Reiterating the importance of bringing back truth in our industry.

Reiterating the importance of bringing back truth in our industry.

Most great brands are based on true stories.
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Slangbusters Branding Studio
Timeless VS Futuristic

Timeless VS Futuristic

No one could have predicted the pandemic, or how this pandemic would change how the world functions- or how designers design?
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Slangbusters Branding Studio
Unpopular opinion: You can experiment with brand consistency

Unpopular opinion: You can experiment with brand consistency

And it is not a strategy reserved only for MNC’s.
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Slangbusters Branding Studio
A Beautiful Thing.

A Beautiful Thing.

Oh, what it was, and how is it now?
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Slangbusters Branding Studio
‘Band Baaja Baaraat’ is a ceremony of successful pitches.

‘Band Baaja Baaraat’ is a ceremony of successful pitches.

…and of course, a lot of drama, Bollywood dance numbers, a love story within the business partners, and the success of their wedding…
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Slangbusters Branding Studio
Guru from the branding lens.

Guru from the branding lens.

Films that are made on successful businesses often have a great backstory and a great backstory is one of those rare ingredients that give…
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Slangbusters Branding Studio
Watched “Rocket Singh- Salesman of the Year” through the branding lens.

Watched “Rocket Singh- Salesman of the Year” through the branding lens.

We have already talked about sales VS branding in a previous blog. Here we explore sales VS service, but with a branding perspective.
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Slangbusters Branding Studio
Exploring parallels between capitalism and branding

Exploring parallels between capitalism and branding

The overlaps between marketing and capitalism are apparent. Branding is a philosophy that came on much later. Where does branding fit into…
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Slangbusters Branding Studio
The case of yesterday-itis

The case of yesterday-itis

Let’s talk about the infamous managers and top tier executives and their unrealistic demand of delivery schedules. Maybe find a resolution?
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Slangbusters Branding Studio
The approach to branding digital products.

The approach to branding digital products.

Look around. How many digital products do you see around you? Every bit of that is designed by a team of artists and strategists. But have…
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Slangbusters Branding Studio
Over-metaphorization of brands: in search of meaning or just a clout chasing fad?

Over-metaphorization of brands: in search of meaning or just a clout chasing fad?

Deep bro. Deep.
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Slangbusters Branding Studio
The evolution of design shows you how to learn design insightfully.

The evolution of design shows you how to learn design insightfully.

History teaches us a lot. But if you look at it closely, the evolution of processes seem to be in a loop. If you notice even further, you…
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Slangbusters Branding Studio
Everything a brand can be today.

Everything a brand can be today.

Is there a reason that people are finding it difficult to define the concept of branding? Is it because of its vast scope?
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Slangbusters Branding Studio
Alienation of the species called clients.

Alienation of the species called clients.

As far as the client goes, studios agencies tend to fall on the outsourcing business more than the creative business.
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Slangbusters Branding Studio
The difference between buying a brand and buying into a brand.

The difference between buying a brand and buying into a brand.

This is a conversation about power, the power of a brand. A brand can either be limited to the product it is, or it can be a household…
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Slangbusters Branding Studio
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