Web site = company presentation

Now and then I get stuck on the border of web site design and presentation design. And increasingly, the border is blurring. I am not talking about big eCommerce sites or sophisticated web applications here, I deal with a straightforward web presence for a high tech…

Slidedocs by Duarte

Nancy Duarte published her fourth book: Slidedocs, about how to design visual documents in PowerPoint (or Keynote) that are meant for reading rather than presenting.



She is on to something. Business communication is getting shorter and shorter, and the role of word processors that used to…

Feature laundry lists

Many tech presentations contain have the feature laundry list table in them: 15–20 great things your application can do. Here is how to make them better:

• For reading: reduce the font and add more text to make the feature and its benefit explicit: from “historical…

Always beautiful

I try to keep ugliness completely out of my design work. Ugliness tends to spread like a virus that wants to take over your work.



Even if you make a quick mockup or even a paper sketch of a slide, it should look orderly, balanced, clean. This is what I learned on my first day at McKinsey, when a…