The real cost of presentation design

Many of my prospective clients think that the cost of presentation design is variable: the longer the presentation, the more slides, the more expensive it gets.

The cost of presentation design is actually pretty much fixed. The big cost is…

Cold emails

Now that I am a CEO of an Internet startup (www.slidemagic.com) my email address is slowly spreading in the databases of app developers, PR people, recruiters, marketing consultants, SEO firms etc. Although not in the same quantities, I start getting the type of pitch emails that venture capitalists…

More complicated slides

For some reason, I find myself designing more complicated, busy slides recently. Busy does not mean more text and bullet points. Busy means showing complex arguments in diagrams: boxes that overlap, are interwoven, move from one into the next.

Slide makeovers are not always enough

Most of my clients actually know how to present visual slides. Their problem: they don’t have the slides. But once I create them, they get used quickly to the new presentation format without a lot of training. This is probably because they can identify with the…

Cold phone messages

Shortly after writing my post about cold emails, I received a cold, automated phone message. They did one thing right, don’t call from a number with hidden id. But then:

• It took a few seconds to start the message, presumably enabling me to say “good morning, who is…

Text balance

Shapes, their sizes, and the layout grid set the balance of a slide. But text as well and is often overlooked. Watch out for these:

• One word that drops to the second line
• A very long word that makes a sentence break halfway the page