Over the past week, I’ve dissected 11 different companies, from fintech giants to scrappy social media apps. And let me tell you, it’s been a wild ride.
As a startup marketer, there’s nothing more frustrating than seeing your customer acquisition costs (CAC) suddenly spike without a clear reason. Over the years, I’ve seen this happen time and again, and…
With over 15 years of startup marketing experience under my belt, I enjoy passing on knowledge to young marketers through mentoring…
Scene: Blockbuster Headquarters, Year 2000
Characters:
We’ve all been there — faced with a decision and, not wanting to rock the boat, we say, “I don’t mind.” Seems harmless, right? Wrong. I dug into a study that explores how this kind of…
Branding is not set in stone; it evolves. Just look at how brands like Airbnb, Google, and Dunkin’ have revamped their identities to stay relevant and…