The Astonishing Turnaround of LEGO: A Strategic Thinking Case Study

Introduction

In 2004, LEGO was teetering on the edge of bankruptcy with $800 million in debt. Their plethora of products, including clothes, action figures, and even video games…

The Psychology of Pricing: Unleashing the Potential of Psychological Pricing Strategies for Indian Startups

Understanding the Importance of Pricing in a Competitive Market

Introduction to Brand Sprints: Learn from Brands That Nailed Their Rebranding

Introduction

Branding is not set in stone; it evolves. Just look at how brands like Airbnb, Google, and Dunkin’ have revamped their identities to stay relevant and…

When Social Media Goes Quiet: A Marketing Strategy Guide Using the ‘5 Whys’

A Previous Case Study from the Smarketer GTM Strategy Lab Weekly Newsletter

Why Saying ‘I Don’t Mind’ May Harm Joint Decisions

Introduction

We’ve all been there — faced with a decision and, not wanting to rock the boat, we say, “I don’t mind.” Seems harmless, right? Wrong. I dug into a study that explores how this kind of…

The Blockbuster Meeting That Never Was: A Hollywood Tale of Missed Opportunities

Scene: Blockbuster Headquarters, Year 2000

Characters:

• Sarah, Blockbuster’s VP of Strategic Initiatives

The Day Supandi Became My WhatsApp Marketing Mentor

Network Effects: The Hidden Engine Driving Tech Giants and Startups Alike

The Most Common Digital Marketing Questions I Get from Young Marketers (And My Attempts to Provide Creative Answers)

With over 15 years of startup marketing experience under my belt, I enjoy passing on knowledge to young marketers through mentoring…

11 Startup Teardowns: The Good, the Bad, and the Ugly (Lessons You Can’t Afford to Miss)

Over the past week, I’ve dissected 11 different companies, from fintech giants to scrappy social media apps. And let me tell you, it’s been a wild ride.