SnapOut

What is Market Research?

To really clarify the key differences between the various types of research that go into the development of a new…

What is User Research?

We understand that wrapping your head around the differences between User Research, Market Research and Design Research…

What is Design Research?

There are various different types of research that go into a new product or service development, and many which are…

Users vs Customers: What’s the difference?

Within product development and design and user research, you’ll frequently come across the terms ‘users’ and ‘customers’. They’re both important to the product development journey in terms of finding user needs as well as who your buyers are. Their…

What is Design Thinking?

When it comes to research, we understand that it can seem daunting at first, particularly if it’s all brand new to…

Our Top 5 Tips for Women in Tech

Did you know that only 16% of females have had a career in technology suggested to them, in comparison…

How to Improve the User Experience of your Website through Information Architecture

What we can learn from Uber’s first pitch deck: 5 tips for startups looking for funding

In 2020, it’s pretty hard to imagine a world without Uber for a lot of us. Go to any large city, almost anywhere in…