It’s been a more than a week since Nike dropped the social bomb with the campaign to celebrate 30 years of the famous ‘Just Do It’ slogan featuring Colin Kaepernick.
Sponsorship arena has been fascinating these days. In few months (or even weeks) the scene has dramatically changed. FA announced end to all betting partnership deals cancelling the £4M p.a. deal with Ladbrokes. Olympic Games and McDonald’s got divorced after 41-years of marriage…
E-sports is one of these spells in the sports industry. As soon as you say it, you get the room’s attention. No wonder, with the sky-high engagement rates and almost unexplainable concept to non-gamers. Safe to say, e-sport is on the rise and it probably hasn’t…
There is no need to say that fanhood is an unbeatable power. Being a fan is so much more than watching games in a team’s jersey.
It’s community, life style, commitment and something that hasn’t been defined yet, let’s…