Decoy Pricing — 5 ways to implement a decoy pricing strategy for your brand

5 innovative pricing strategies for consumer goods brands

How to build a Hero product in your consumer goods portfolio?

Nothing in a store is placed by Accident : Your guide to Product Placement in a Retail Store

Three Brands that rose from the brink of death!

Using AI in Consumer Goods Industries

When I first saw ‘Terminator’ I pictured the evolution of AI as a fairytale idea. But now…

Why do brands die?

The sentiments of consumers for a brand is more like fire. During good times, it’s a roaring campfire. Emanating light and…

Managing field sales in the COVID era

Things are slowly opening up. People are slowly getting used to the new normal. And if you…

5 Examples of Customer Personalisation in Consumer Brands

Customer Co-Creation : Dos and Don’ts

You, tell me — when 36% of consumers are looking to try new products why do 76% of products…