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Lead Generation

Carol Soriano in Social Media and Digital Marketing

Dec 15, 2015

15 Effective B2B Lead Generation Ideas for Your Marketing Campaign

Carol Soriano in Social Media and Digital Marketing

Dec 8, 2014

The Role of Lead Generation in Demand Creation

December 8, 2014
By The PureB2B Team

As a marketer, you understand the value of highly nurtured, qualified sales leads. You hear the constant demand for them from your sales team and you know how…

Carol Soriano in Social Media and Digital Marketing

Jan 8, 2015

On Cupcakes or The Importance of List Segmentation in Email Marketing

Who doesn’t love a cupcake?

I mean, let’s face it, pretty much everyone. If you send us an email about how we too can get a giant, designer, lip-smackingly good cupcake we’re going to…

Carol Soriano in Social Media and Digital Marketing

Jan 20, 2015

How to Use Email Marketing to Drive Traffic, Engagement and Sales

January 20, 2015
By The PureB2B Team

Carol Soriano in Social Media and Digital Marketing

Feb 4, 2015

How to Cut Costs (and Get Great Leads) in B2B Lead Gen

February 4, 2015 By The PureB2B Team

Going to an outside source for lead generation can be a nerve wracking experience. Questions of data quality, content syndication and lead delivery all dance through your…

Carol Soriano in Social Media and Digital Marketing

Nov 9, 2015

How to Successfully Generate B2B Leads Using Social Media