Top 10 Cat Influencers on Instagram

Lyndsey Jin
SocialBook
Published in
5 min readDec 16, 2019
Top 10 Cat Influencers on Instagram

Check out the list of top cat influencers on Instagram, who they are, how they became famous, and what brands they have collaborated with. 🐱

Albert Baby Cat

The “skull” nose is the signature of Albert baby cat. The furry cutie got featured on Animal Planet for his unique look. You will fall in love with Albert immediately. His characteristic shorter-than-average legs add extra cuteness and made him a social media star. Albert now has a brother named goyanggy living with him, who is a white Munchkin Cat. Albert also cares about global warming issues. The account once shared a post encouraging people to use reusable straws. Albert has appeared in many sponsored posts and collaborating with brands like Dyson and Tide.

Cole and Marmalade

Cole and Marmalade

Cole and Marmalade are two adopted cats by Chris and Jess who live in Florida currently. Cole is believed to be a Turkish Angora and was rescued off the streets. And Marmalade is a short-haired ginger tabby cat and named after the fruit jam. Cole is 7 years old and Marmalade is 6 years old. Chris and Jess, who adopted them, opened up a website sharing the idea “rescued is the best breed.” Cole and Marmalade have won many awards: Marmalade won “Dumpster Kitty” of Grand Prize 2014, and Cole is the “Catness” Category winner of “Black Cat Stick ’em up!” in 2012. The Instagram account has published sponsored posts for many pet brands, such as Weruva.

Lil BUB

Lil BUB, who is well-known for her sticky-out tongue looking, died in December of 2019. The unique appearance is because her lower jaw is too small to retain the tongue. She was suffering from feline dwarfism and bone infection before she passed away. Lil BUB began to attract attention from Tumblr and Reddit. Mike Bridavsky adopted Lil BUB when she was a kitten. They traveled around the US to raise donations for local animal shelters. And Mike donated much of the profits from Lil BUB merchandise sales to animal rescue groups. A documentary Lil Bub & Friendz features her and some other social media famous cats, including Grumpy Cat and Nyan Cat. The Instagram account Lil BUB has collaborated with pet brands, like HALO and cbdMD CBD oil collection for pets.

Loki

Loki, the lovely “vampire” cat has attracted 461k humans to follow her on Instagram. Loki is a former shelter kitty and was adopted by Kaetlyn Koch from Portland. Loki was very shy and not super friendly at first, due to her experience at the shelter being attacked by other cats. Kaet took care of Loki and started the Instagram account for her. And now the account loki_kitteh has amassed over 462k followers on Instagram. Loki’s account rarely shares sponsored posts. She collaborated with Arm & Hammer Cat once to shoutout for their new product Cloud Control breathe easy clumping cat litter.

Nala Cat

Nala Cat, the most-followed cat on Instagram, was adopted in 2010 by “Pookie” Varisiri Methachittiphan living in Los Angeles. Pookie adopted Nala from the shelter the day they met, and Nala was five months old at that time. Pookie named her cat Nala after the female lion character in Lion King. Pookie started the Instagram account to share the cute photos of Nala upon the suggestions of her sister in Thailand. Pookie also has adopted two other cats, Coffee and Luna. In September of 2019, Pookie started the cat food band named after the kitty, “Love, Nala”. The concept of the “Love, Nala” brand is to provide healthy grain-free natural cat food.

Pudge

Pudge is a girl but famous for her cute “mustache.” Pudge was adopted by Kady in Minneapolis. Kady took Pudge to attend the first Internet Cat Video Film Festival in 2012 and got featured by cats_of_instagram account. Being a graphic designer, Kady created and published Pudge-It-Yourself (DIY) handcraft videos on YouTube, featuring Pudge in the videos. Pudge has attended CatConWorldwide, the biggest cat-centric pop culture event five times. Fans of Pudge created various fan art pieces of her and can be enjoyed in the Instagram Story Highlights of Pudge’s account.

Grumpy Cat

A two-shot photo of Grumpy Cat and Lil BUB.

Another sad news of 2019 is the death of Grumpy Cat. Countless memes made out of her “grumpy” face gained fame for her. The unique appearance of her actually comes from the underbite and feline dwarfism she was suffering from. The memes created by Reddit users quickly gone viral on the Internet. In the collaboration with the famous pet food brand Chewy, a new Tartar Control Treat product was named after Grumpy Cat and featuring her on the packaging. Being one of the most-followed animals on social media, Grumpy Cat has 8.2 million followers on Facebook, 2.7 million followers on Instagram, and 1.5 million followers on Twitter.

Smoothie the Cat

Queen of Fluff” Smoothie is a British longhair cat who has 2.2 million followers on Instagram. And now she has a new buddy Milkshake, who is also a super adorable British Longhair. Smoothie might be the most photogenic cat that you dream of. She has both a pretty look and a sweet personality. The fluffy tail and green eyes make you fall in love with her immediately. Smoothie started to become popular since 2016. The Instagram account has collaborated with pet brands likePeeWee.

Sunglass Cat

Bagel might be the coolest cat celebrity, and she is famous as the Sunglass Cat. Bagel wears customized sunglasses not just for looking good. The sunglasses are supposed to protect her eyes. When Bagel was born, she has no eyelids, and have experienced three eye surgeries. These cool sunglasses make Bagel famous on social media and local in Los Angeles. The story of Bagel has been featured on Washington Post and National Geography.

Chataro and Kinako

Chataro and Kinako are two munchkin cat siblings living in Japan. Both of them are six years old. And their first photo book will be released soon. Line theme and stickers of Chataro and Kinako are available in the LINE store. Their follower count on Instagram is approaching 400k.

Want to work with the top social media influencers? Search within the 3 million YouTube, Instagram, Twitch, and TikTok influencer data pool of SocialBook, and get to connect with them.

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Lyndsey Jin
SocialBook

Product Marketing Manager @SocialBook.io, an influencer marketing platform to help brands to work with influencers that deliver results.