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Archive of stories published by SoGood Partners

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David da Silva in SoGood Partners

Romesh Ranganathan — announced as patron for CALM in 2023.

How CALM leveraged pro bono agency relationships to build a brand

David da Silva in SoGood Partners

Graphic illustrating money in exchange for ideas.

How creative agencies can give back — and support the charity sector

David da Silva in SoGood Partners

Graphic showing a hand dropping paper money into a donation box.

Charity funding: How charities can compete with purpose-led brands

David da Silva in SoGood Partners

Poverty in the UK in 2023: The Crisis of Complexity

David da Silva in SoGood Partners

The SoGood Charity Mapper: Making it easy to find local charities in the UK

David da Silva in SoGood Partners

Shop fron showing “Choose Love” poster inside.

**How Less Concrete More Jungle Implements Creative Strategy in TSOs**

David da Silva in SoGood Partners

A graphic representing the SoGood Lens — which categorises the charity sector into three general bands shown as three consentric circles.

The SoGood Lens: Level up charity funding

Charities tackling some of the most pressing needs of people living in poverty are…

David da Silva in SoGood Partners

elderly man being shown how to operate a tablet device by a volunteer.

Volunteering in the UK: Where have all the volunteers gone?

David da Silva in SoGood Partners

a classic architecture image of an imposing office building in the middle ot London

Exploring the definition of a charity in the UK: What qualifies as charitable?

David da Silva in SoGood Partners

Abstract image of a vintage typewriter showing a jumble of words.

The third sector needs a new language for efficiency.

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SoGood Partners

Our mission is to reduce charity sector fragmentation, waste and duplication — maximising the charitable benefit delivered to those most in need.

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