Which pill will you take as a Business Owner during the Corona Crisis?

6 Ways to Overcome a Business Trauma

Post-Traumatic Stress Disorder (PTSD) is a mental health condition triggered by experiencing a…

Only for BUSINESS OWNERS who started their Business for FREEDOM

Get Out of the Building!

No Startup Business Plan survives first contact with customers.

Of all the lessons of customer development, the importance of getting out of the building and into conversations with your customers is the most critical.

Advertising as a testing tool

Use advertising as a testing tool rather than a long-term stream of customers.

Raising Your Business Like a Child

Why did you decide to become an entrepreneur?

What is Marketing?

Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across:

If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising.

The Pricing Question

A lot of startups choose to defer the “pricing question” because they don’t think their product is ready.

8 Ways To Re-Invent Yourself In A Crisis

As Winston Churchill once said, “a crisis is a terrible thing to waste.”

Do things that don’t scale

You usually need to recruit initial users one at a time