Post-Traumatic Stress Disorder (PTSD) is a mental health condition triggered by experiencing a…
Use advertising as a testing tool rather than a long-term stream of customers.
No Startup Business Plan survives first contact with customers.
Of all the lessons of customer development, the importance of getting out of the building and into conversations with your customers is the most critical.
Why did you decide to become an entrepreneur?
Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across:
If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising.
A lot of startups choose to defer the “pricing question” because they don’t think their product is ready.
As Winston Churchill once said, “a crisis is a terrible thing to waste.”
You usually need to recruit initial users one at a time
These were the top 10 stories published by Solopreneur 500; you can also dive into yearly archives: 2018, 2020.