Solving marketing attribution (using segment)

Update: Moved this publication to my own blog. Read the full publication here.

I have yet to meet the first marketer telling me they have solved marketing attribution. Sure, plenty of talks throwing around keywords such as…

Solving Marketing Attribution
Solving Marketing Attribution
I have yet to meet the first marketer telling me they have solved marketing attribution. While everyone knows that prospects oftentimes need multiple touchpoints to get them to buy your product I’ve always felt that reporting on those different touchpoints hasn’t been solved yet.
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