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Storytelling Advice from Allen Iverson

Storytelling Advice from Allen Iverson

Just over 20 years ago, on May 7, 2002, Sixers star Allen Iverson delivered one of the all-time rants on practice, repeating the term 24…
Go to the profile of Ross Fetterolf
Ross Fetterolf
How One Story Changed the World of Wine Forever

How One Story Changed the World of Wine Forever

There’s a single scene from the movie Sideways that managed to change the future of the wine world.
Go to the profile of Ross Fetterolf
Ross Fetterolf
Why Jim Nance Carries a Picture of Toast in his Wallet

Why Jim Nance Carries a Picture of Toast in his Wallet

There’s a story in Golf Digest about famed Masters announcer Jim Nance carrying around a photo of toast in his wallet. To summarize, he’s a…
Go to the profile of Ross Fetterolf
Ross Fetterolf
Hip Hop Storytelling Lessons from Nas

Hip Hop Storytelling Lessons from Nas

There’s a genre in hip hop called “storytelling rap” where the artist attempts to take the listener inside their world. This started with…
Go to the profile of Ross Fetterolf
Ross Fetterolf
To QUIBI, or Not

To QUIBI, or Not

QUIBI, a mobile content platform launched in April 2020 with the promise of “quick bites. big stories.” This would seemingly be the…
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A Walt
The Shortest Sentence Ever Written

The Shortest Sentence Ever Written

The shortest complete sentence ever written in the english language is…
Go to the profile of Ross Fetterolf
Ross Fetterolf
The (Short) Story of Goldfish

The (Short) Story of Goldfish

In case you weren’t paying attention back in 2015, Microsoft shared the results of a study on attention spans…
Go to the profile of Ross Fetterolf
Ross Fetterolf
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