(1) Ignore them!
Ad tech has had some tough times lately, that’s for sure. Google and Facebook are crushing it, margins suck, investors don’t understand the market, etc. etc. blah blah blah….
I’ve heard time and time again that we are exposed to thousands of ads each day. I don’t doubt that this is true, but I certainly don’t think about thousands of ads each day. In fact, it isn’t always easy to tell the difference between an advertisement and…
Display advertising and social media both represent ways that brands communicate with audiences, but there are…
Traditionally, when a marketer talked about the audience, they meant somebody else’s audience, gathered there to…
Here at Spaceback, we often reference the wise words of Howard Luck: “People don’t read…
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