Finding Your Ideal Customer: A Step-by-Step Guide To Building A Pre-Launch Startup Buyer Persona

What the best TED Talks can teach us about creating a story-driven marketing campaign

Make your next campaign inspire people like a TED Talk — without actually giving a TED Talk

A Crap-Ton of Questions To Ask Before You Crowdfund

The Kickstarter Chronicles, Vol. 1: Building a Strategy

Don’t Ignore Your Limits — Embrace Them

It took a physical and mental collapse to finally give myself permission to stop feeling like I wasn’t trying hard enough. It shouldn’t have to be that way.

You can turn your content upgrade freebies into social impact — here’s how

Some enterprising do-gooder…

May I Please Have Your Email Address?

Why I shouldn’t have to “sell hard” to earn your trust.

This is fine.

What to do when the world is burning but you have to put in the work anyway.

“But will it sell more shoes?”

Is Nike’s Kaepernick ad a tool of white supremacist capitalism or an opportunity to change the system?

Write For Speaking Human

Have something to say about ethics, marketing, and social good? We want to hear what you got.

The Kickstarter Chronicles: From List Building To Reward Shipping And Everything In Between