Why Lebron James Boosted Nike’s Brand Value And Consumer Perception

Talent Was Not the Reason the Golden State Warriors Won, Data Analytics Was.

Deep Analysis: MLB’s Deferred Contracts

In professional sports, specifically the MLB, deferred contracts are used constantly to alleviate salary costs. On December 9th, 2023, Shohei Ohtani signed the largest contract in sports history and incorporated a significant amount of deferred money in the…

How Lizard Skins Became the Go-to Baseball Bat Grip

AI In Sports: Elevating Fan Experience and Engagement

AI In Sports: Improving Sports Equipment

To become the best, professional sports teams and leagues have turned to Artificial…

The Real Cost Of Youth Sports: A Deep Analysis

Many of us have experienced youth sports, fueled by dreams of one day making it…

AI in Sports: Fairer Judging

There is a lot of innovation in the Artificial Intelligence industry, with OpenAI teasing their AI video…

Globalization Of Professional Sports Leagues Is Here.

Deep Analysis: Collapse Of the PAC-12

The day is July 21, 2023, and media rights negotiations are going well. The Pac-12 has a…