Startup Idea Generatıon Series —  Problem-Based Business Ideas — Step by Step

A simple idea base…

Marketing Myopia Case Study: A Startup’s Wake-Up Call

Lost Audience: Marketing Mismatch

Ever had that moment when you thought your message was great, but it…

Disruptive Approach: Explained

What is the key element for innovation and improvement in any field or methodology?

This question was the starting point of how I was able to reach my personal definition of “disruptive approach”. In order to have a structural and systematic…

Why do Corporations Acquire Startups?

First, I want to clarify what I imagine and understand from the acquisition and why it…

How customer service contributes to startups?

Customer service allows startups to differentiate…

The Importance of Blue Ocean for Startups

“How can an organization become different in a competitive…

What Makes a Newly Established Company a Startup?