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Startup But Not Unicorn
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Marketing Myopia Case Study: A Startup’s Wake-Up Call
Marketing Myopia Case Study: A Startup’s Wake-Up Call
When creating new things and responding to changes in what people want, there’s a tricky problem called marketing myopia that can sneak up
Gokalp Caniklioglu
Aug 30, 2023
Lost Audience: Marketing Mismatch
Lost Audience: Marketing Mismatch
Ever had that moment when you thought your message was great, but it didn’t connect with audience? Like speaking a language no one speaks.
Gokalp Caniklioglu
Aug 28, 2023
How customer service contributes to startups?
How customer service contributes to startups?
Customer service allows startups to differentiate themselves and gain a competitive advantage.
Ekrem
Dec 10, 2022
Ansoff Matrix & Growth Options
Ansoff Matrix & Growth Options
Today, I want to talk about one of the most common matrices in the business environment: the Ansoff Matrix.
Ekrem
Dec 7, 2022
The Importance of Blue Ocean for Startups
The Importance of Blue Ocean for Startups
“How can an organization become different in a competitive market?”
Ekrem
Dec 3, 2022
Why do Corporations Acquire Startups?
Why do Corporations Acquire Startups?
Ekrem
Nov 30, 2022
Startup Idea Generatıon Series — Problem-Based Business Ideas — Step by Step
Startup Idea Generatıon Series — Problem-Based Business Ideas — Step by Step
A simple idea base enables entrepreneurs to work on it and come up with a completed business idea. See the steps you should follow.
Gokalp Caniklioglu
Nov 27, 2022
What Makes a Newly Established Company a Startup?
What Makes a Newly Established Company a Startup?
Today, large or small, many new companies have been established every day. Craftsmen open their own shops or large corporations create new…
Ekrem
Nov 26, 2022
Disruptive Approach: Explained
Disruptive Approach: Explained
What is the key element for innovation and improvement in any field or methodology?
Ekrem
Nov 23, 2022
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