Startup — Driftwood

Looking Forward to have the Judges!

We’re wrapping up the presentation. We’ve worked until the very last minute and we cannot believe it has been only 5 days! 5 days!

We gathered around the idea because we were passionate (only) to learn about opportunities to merge business…

Facebook High Level

At this writing there have been 101 attempts to purchase our product via the Facebook ad. One product is priced at $98 and the other at $75. This brings us to well over $8000 in attempted purchases.

Facebook

Again, we will not go into too much detail about the facebook campaign but if there are any questions please bring them up. We will have appendixes with all of the data from the campaign.

VC Idea

Will not go into as much detail in the presentation but we are thinking of partnering with a VC firm, possibly Underdog out of Vermont, that focuses on environmentally friendly startups to manage a fund for Driftwood. A portion of our sales will go to the fund and invested in other startups. We will then have equity in those startups as well.

Final Presentation

We have learned A LOT through the course of this week. However, we do not have enough time to demonstrate all of the twists and turns. I hope the judges will enjoy the final product while hinting on how we got there.

The final day

Today we did not do any in person interviews, but continued to collect valuable insights and data. We ran a facebook add to help up validate intent to buy and had very exciting talks with some store managers.

customer interview 10

Interviewed Melissa who values durability as the biggest concern while purchasing home decor.

Customer interview 9

Interviewed Christine in GUTS bus. She is concerned about the contamination that happens to the wood in oceans. Preference — wall art — 25, fork stand — 20, table — 30

Facebook Roaring

Facebook return is incredible. We already have 15 intents to buy with only a little over $6.00 in ad spend. I’ll let this run over night and compile the 24 hour data once completed.