Big Data, Champagne and Sparkling Wine

What consumers are willing to pay, for each region.

Test and Learn: Start Small, Think Big

Alternative Paths to Big Ideas

When it comes to introducing new products or launching organizational strategies, many companies wait to have fully formed, world-changing ideas before deciding to move forward. Then…

Einstein, Acquisition Screens and You

Whether you regard time as a steady continuum or stretchable…

Johnny Cash and Due Diligence. Learning from the road…

I’ve been everywhere, man…

A Big Data Analysis of Pinot Noir

At Stax, we like wine, we like data, and we like identifying value. There’s a little history here —…

Winning Share in Large Health-Care Contracts

Companies that only prepare for and respond reactively to…

Big Data: Big Headache or Big Value?

We see a lot of companies missing the value at their doorstep — because there’s so much data to…