Pretty much in every first encounter with a stranger, you are confronted with the question: “And what do you do?” This question might sound unimaginative or banal to you, but it is an essential question that reveals contextually important information for all further communication. This question serves the questioner to…
Digitale Produkte machen die Welt einfacher und schneller. Digitale Produkte nutzen niemandem und verstopfen tausende Server mit wertlosem Datenmüll. Stimmt beides. Beides ist einfach nur eine Frage der Zeit.
Von den physischen Produkten unseres Alltags kennen wir die Idee des Lebenszyklus: Sie werden auf den Markt gebracht, verbessert, erweitert und…
SinnerSchrader has been Audi’s digital lead agency since 2016. Malte Grapentin, Neeraj Verma, and myself, Hanna Rosinski, Strategists and User Researchers at SinnerSchrader, conducted a longitudinal research approach in collaboration with Audi to fully understand the user experience of people searching for a car on Audi’s digital platforms.
Through “simultaneous…
Since Covid-19, the environment and setting of collaborative events and client workshops have changed dramatically. While we are now on the way out of the crisis, remote workshops and events will probably last. As SinnerSchrader (Part of Accenture Interactive), a digital agency in the field of experience design, we’ve been…
Using Guerilla Recruiting to find hard-to-reach participants
Where is the best place to talk to busy, stressed travelers? What is the ideal environment to talk to tourists on a strict schedule? Sometimes it seems like the people we need to talk to are out of reach. A tourist wouldn’t want…
How to incorporate research in agency-based agile product development
Why is rapid user research the essence to truly successful product development? In times of exponential growth of digital connectivity and information overload, we are experiencing a constant flow of innovation, disruption, — and sometimes chaos — that is moving us…
Written by Anjuli Sethi and Hanna Rosinski
In early March 2020, we proposed to conduct contextual user research where we would interview people on their comparison process when buying a car. We set up a research plan, recruited for interviews, designed participatory conversation objects, and, as always, had everything ready…
Das Thema Value Stream Management hat in letzter Zeit viel Aufmerksamkeit bekommen. Es scheint nach Agile und DevOps das neue heiße Thema zu sein. Warum das so ist und um was es dabei geht, diskutieren wir in der letzten Folge der zweiten Staffel von Still Day One mit Georg Blume-Schulz und Uli Schumacher.
Agile Softwareentwicklung ist stark auf den Kunden fokussiert. Doch häufig ist der Kunde nicht der Nutzer. Wer ist nun König — der Kunde oder der Nutzer? Darüber sprechen wir mit Georg Blume-Schulz und Uli Schumacher.
Wir werfen einen genaueren Blick auf SAFe, das Scaled Agile Framework. Was kann es, und was kann es nicht? Georg Blume-Schulz hat dazu ein paar Einsichten aus seiner Praxis. Film ab für die neue Folge von Still Day One!
Digital Transformation keeps transforming.
