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Accenture Song
Matthias Schrader

Matthias Schrader

·May 2

Accenture Song — Why we skip our iconic agency brands

I’ve been repeatedly asked two questions over the last week. Why Accenture Song, and why are we doing this at all? The first question is… — I’ve been repeatedly asked two questions over the last week. Why Accenture Song, and why are we doing this at all? The first question is surprisingly easy to answer, and the second is essential to discuss. About the name: I don’t think it’s the best name in the universe…

5 min read


Martin Gassner

Martin Gassner

·Apr 5

Metaversum 2022. Today’s reality of virtual reality.

Virtual worlds have been with us for a long time in the form of computer games or communities like Second Life. So has been hardware that… — Virtual worlds have been with us for a long time in the form of computer games or communities like Second Life. So has been hardware that was supposed to bring us into a virtual reality with headsets from Facebook’s Oculus or Microsoft’s HoloLens. All this got gradually better over time…

Metaverse

16 min read

Metaversum 2022. Today’s reality of virtual reality.
Metaversum 2022. Today’s reality of virtual reality.

Martin Gassner

Martin Gassner

·Jan 20

An Intro to “Immersive Commerce”

Digital Change has not changed much. — Digital Change has not changed much. Amazon is one of the most innovative companies in the world. Every aspect of its business has been under constant innovation for over 20 years now — except one very central element: the shopping experience itself! The process for buying something online has barely changed over the years: Search a…

Immersive

7 min read

An Intro to “Immersive Commerce”
An Intro to “Immersive Commerce”

Martin Gassner

Martin Gassner

·Jan 18

The Experience Enabler Scorecard

Why your program may just not be up to creating products with outstanding user experience. 🤔 — Why are great experiences so crucial? These days user experience is everything. Providing a world-class (user) experience has become the key ingredient and differentiator for leading brands, products and services alike. After twenty-five years of digitalisation, the global domination of the smartphone, ubiquitous high-speed internet access and Silicon Valley’s iconic digital brands with their benchmark user…

Experience

12 min read

The Experience Enabler Scorecard
The Experience Enabler Scorecard

Matthias Schrader

Matthias Schrader

·Jan 3

Culture, Context, and Commerce — the Trinity for Brand Growth revisited in the Age of Web3.0

The past year was extraordinary in many ways. Personally, I have learned some new things, reframed already learned, and tried to unlearn… — The past year was extraordinary in many ways. Personally, I have learned some new things, reframed already learned, and tried to unlearn some old stuff. Here’s my shot of what’s coming 2022+ and why I’m super optimistic about what lies ahead. 12 months ago, I wrote about how we jumped…

Sinnerschrader

5 min read

Culture, Context, and Commerce — the Trinity for Brand Growth revisited through the Lens of Web3.0
Culture, Context, and Commerce — the Trinity for Brand Growth revisited through the Lens of Web3.0

Swipe

Swipe

·Dec 22, 2021

The next beat — or the lessons we learned from evolving the “Heartbeat” project into “Evie by DHZB”.

The story of how a cross-functional team at Swipe turned the “Heartbeat” product idea into MVP reality. — Luis Martinez & Anja Mück, Strategists at SinnerSchrader Swipe, share the story of how a cross-functional team at Swipe turned the “Heartbeat” product idea into MVP reality. Today, we are happy to announce the good news: “Evie by DHZB” is now available in both Apple App Store & Google Play…

Mobile Health App

8 min read

From Design Sprint to MVP: Lessons we learned from evolving the “Heartbeat” project.
From Design Sprint to MVP: Lessons we learned from evolving the “Heartbeat” project.

Lorenz Vierecke

Lorenz Vierecke

·Nov 16, 2021

Prototype Reality / Reality Prototype

Why Experience Design is once and foremost storytelling — “And what about you?” Pretty much in every first encounter with a stranger, you are confronted with the question: “And what do you do?” This question might sound unimaginative or banal to you, but it is an essential question that reveals contextually important information for all further communication. This question serves the questioner to…

Experience Design

5 min read

Prototype Reality / Reality Prototype
Prototype Reality / Reality Prototype

Sebastian Schmidt

Sebastian Schmidt

·Oct 1, 2021

Aus 0 mach 1

Warum es sich lohnt, digitale Projekte weiterzuentwickeln statt aufzugeben — Digitale Produkte machen die Welt einfacher und schneller. Digitale Produkte nutzen niemandem und verstopfen tausende Server mit wertlosem Datenmüll. Stimmt beides. Beides ist einfach nur eine Frage der Zeit. Von den physischen Produkten unseres Alltags kennen wir die Idee des Lebenszyklus: Sie werden auf den Markt gebracht, verbessert, erweitert und…

User Experience

3 min read

Aus 0 mach 1
Aus 0 mach 1

Hanna Rosinski

Hanna Rosinski

·Sep 17, 2021

How People find their Perfect Car

Understanding the complete buying journey of (potential) Audi customers — SinnerSchrader has been Audi’s digital lead agency since 2016. Malte Grapentin, Neeraj Verma, and myself, Hanna Rosinski, Strategists and User Researchers at SinnerSchrader, conducted a longitudinal research approach in collaboration with Audi to fully understand the user experience of people searching for a car on Audi’s digital platforms.

User Research

6 min read

How People find their Perfect Car
How People find their Perfect Car

Philipp Zöllner

Philipp Zöllner

·Jun 24, 2021

100times remote — Make your virtual workshop a ‘rock concert’ in 3 steps

Learnings from over one year of remote-only events & workshops — Since Covid-19, the environment and setting of collaborative events and client workshops have changed dramatically. While we are now on the way out of the crisis, remote workshops and events will probably last. As SinnerSchrader (Part of Accenture Interactive), a digital agency in the field of experience design, we’ve been…

Remote Working

6 min read

100times remote — Make your virtual workshop a ‘rock concert’ in 3 steps
100times remote — Make your virtual workshop a ‘rock concert’ in 3 steps
Still Day One

Digital Transformation keeps transforming. We host ideas, plans, tools, point of views and all things of interest on the age that feels familiar, but has just begun today.

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Editors

Matthias Schrader

Matthias Schrader

Co-founder & CEO of SinnerSchrader, now Part of Accenture Interactive. Founder & Host of NEXTConf. Live & work in Hamburg.

Sandy San

Sandy San

Martin Recke

Martin Recke

Co-Founder @nextconf, book author, editor @sinnerschrader, PR guy, blogger, journalist, political scientist, theology, singer, father, landlord, roman-catholic.

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