SinnerSchrader has been Audi’s digital lead agency since 2016. Malte Grapentin, Neeraj Verma, and myself, Hanna Rosinski, Strategists and User Researchers at SinnerSchrader, conducted a longitudinal research approach in collaboration with Audi to fully understand the user experience of people searching for a car on Audi’s digital platforms.

Through “simultaneous method triangulation” we were able to truly understand people’s car-buying behavior and grasp their implicit and explicit motives. …


Since Covid-19, the environment and setting of collaborative events and client workshops have changed dramatically. While we are now on the way out of the crisis, remote workshops and events will probably last. As SinnerSchrader (Part of Accenture Interactive), a digital agency in the field of experience design, we’ve been used to working agile and collaboratively together with our clients. But even for us, the learnings after more than one year of remote-only events and workshops were tremendous.

“When we started going fully remote, we doubted that running huge workshops would work at all in a virtual setting. It became…


Using Guerilla Recruiting to find hard-to-reach participants

Where is the best place to talk to busy, stressed travelers? What is the ideal environment to talk to tourists on a strict schedule? Sometimes it seems like the people we need to talk to are out of reach. A tourist wouldn’t want to take part in a user interview while on their vacation. Travelers running through the airport or the train station are way too busy to entertain your questions. So, how can we find these hard to recruit participants?

Sure, you can bring people into an interview room and ask them…


How to incorporate research in agency-based agile product development

Why is rapid user research the essence to truly successful product development? In times of exponential growth of digital connectivity and information overload, we are experiencing a constant flow of innovation, disruption, — and sometimes chaos — that is moving us ahead, even faster than we have ever imagined. As a result it is nowadays crucial to place the human being at the center of our attention and thus also of our design process. Making design decisions without focusing on the human perspective can lead to assumption based conclusions that tend…


Written by Anjuli Sethi and Hanna Rosinski

In early March 2020, we proposed to conduct contextual user research where we would interview people on their comparison process when buying a car. We set up a research plan, recruited for interviews, designed participatory conversation objects, and, as always, had everything ready to go. Within twenty-four hours, a strict lockdown was imposed in Germany, and we quickly realized we had to shift our way of working immediately. It seemed so dramatic at the time, but little did we know that this mode of working would become the norm for all of 2020…


Georg Blume-Schulz und Uli Schumacher

Das Thema Value Stream Management hat in letzter Zeit viel Aufmerksamkeit bekommen. Es scheint nach Agile und DevOps das neue heiße Thema zu sein. Warum das so ist und um was es dabei geht, diskutieren wir in der letzten Folge der zweiten Staffel von Still Day One mit Georg Blume-Schulz und Uli Schumacher.


Peter Ehrenberg

Was kann man eigentlich machen, wenn Projekte so groß werden, dass ein einziges Scrum-Team nicht mehr ausreicht? Um skalieren zu können, gibt es verschiedene Frameworks wie LeSS oder SAFe. Über deren Vorzüge und Nachteile sprechen Peter Ehrenberg und Martin Recke in der neuen Folge von Still Day One.

Still Day One

Digital Transformation keeps transforming.

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