Amazon is one of the most innovative companies in the world. Every aspect of its business has been under constant innovation for over 20 years now — except one very central element: the shopping experience itself!
The process for buying something online has barely changed over the years:
These days user experience is everything.
Providing a world-class (user) experience has become the key ingredient and differentiator for leading brands, products and services alike. After twenty-five years of digitalisation, the global domination of the smartphone, ubiquitous high-speed internet access and Silicon Valley’s iconic digital brands with their benchmark user…
The past year was extraordinary in many ways. Personally, I have learned some new things, reframed already learned, and tried to unlearn some old stuff. Here’s my shot of what’s coming 2022+ and why I’m super optimistic about what lies ahead.
12 months ago, I wrote about how we jumped…
Luis Martinez & Anja Mück, Strategists at SinnerSchrader Swipe, share the story of how a cross-functional team at Swipe turned the “Heartbeat” product idea into MVP reality. Today, we are happy to announce the good news: “Evie by DHZB” is now available in both Apple App Store & Google Play…
Pretty much in every first encounter with a stranger, you are confronted with the question: “And what do you do?” This question might sound unimaginative or banal to you, but it is an essential question that reveals contextually important information for all further communication. This question serves the questioner to…
Digitale Produkte machen die Welt einfacher und schneller. Digitale Produkte nutzen niemandem und verstopfen tausende Server mit wertlosem Datenmüll. Stimmt beides. Beides ist einfach nur eine Frage der Zeit.
Von den physischen Produkten unseres Alltags kennen wir die Idee des Lebenszyklus: Sie werden auf den Markt gebracht, verbessert, erweitert und…
SinnerSchrader has been Audi’s digital lead agency since 2016. Malte Grapentin, Neeraj Verma, and myself, Hanna Rosinski, Strategists and User Researchers at SinnerSchrader, conducted a longitudinal research approach in collaboration with Audi to fully understand the user experience of people searching for a car on Audi’s digital platforms.
Through “simultaneous…
Since Covid-19, the environment and setting of collaborative events and client workshops have changed dramatically. While we are now on the way out of the crisis, remote workshops and events will probably last. As SinnerSchrader (Part of Accenture Interactive), a digital agency in the field of experience design, we’ve been…
Using Guerilla Recruiting to find hard-to-reach participants
Where is the best place to talk to busy, stressed travelers? What is the ideal environment to talk to tourists on a strict schedule? Sometimes it seems like the people we need to talk to are out of reach. A tourist wouldn’t want…
How to incorporate research in agency-based agile product development
Why is rapid user research the essence to truly successful product development? In times of exponential growth of digital connectivity and information overload, we are experiencing a constant flow of innovation, disruption, — and sometimes chaos — that is moving us…
Digital Transformation keeps transforming.
